Coming up with the perfect brand or website name for your business can be a difficult task. The good news is that there is a strategic way to come up with your business name, and we can provide some tips and tools to help you create the perfect name for your business.

The first thing you’ll need to do is think about the type of service or product your business offers. You’ll also need to think about the type of audience that would find your business useful. Having this in mind can help you think about the type of name to give your business and website.

The most popular types of brand names include:

Classic brand names:

Evoke a sense of prestige or tradition. Eg. Barnes and Noble.

Emotional brand names:

Appeal to emotions of your customers to evoke feelings of joy, pride, or sentimentality. Eg. Greenpeace.

Contemporary brand names:

Feel fresh and are usually quite abstract. Eg. Nike.

Playful brand names:

Incorporate jokes, rhymes, or clever word combinations. Eg. Piggly Wiggly.

Pragmatic brand names:

Describe exactly what your business offers, and often includes the location of your storefront. Eg. Whole Foods, East Van Brewing Company.

Once you decide on the type of brand name to give your business, you can brainstorm different options. You’ll need to ensure that the brand name does not already exist, both for marketing and legal reasons. You’ll also want to make sure the domain name for the brand name has not been claimed, as each domain name is completely unique.

You can use Doteasy’s domain search tool to get suggestions for your brand or website name, AND find out if the name of your dreams is available to register:

  1. Just enter the brand name you want, and see if it’s available. You’ll see a list of the domain extensions that you can claim. 
  2. In the filter box, be sure to check off “View Suggested Domains,” and you’ll see similar brand names or creative takes for domain names that are available to register for your website. 

Happy brand name hunting!