We all know that marketing videos are extremely effective in boosting eCommerce sales. Many major online retailers, such as Gap, use product videos to improve conversion and improve customer shopping experience.

But, there is more to videos than just product videos or eCommerce. Here are a few other ways you can incorporate videos into your non-eCommerce website.

1. Testimonial videos

Sharing user-generated video reviews allows you to save time and money because you don’t need to produce the content yourself. But most of all, shoppers tend to trust customer-made videos more than the ones you make.

2. Tutorial videos

Customers like tutorial videos because they can learn how to get the most value of what they are buying. And even if you are not selling any products on your website, you can use videos to showcase your service or expertise. For example, many dance performers and fitness instructors offer video instruction and live online lessons. If you are a photographer, you can also use videos to demonstrate the features of a camera, etc.

3. About us

This type of video is not so much about selling a product or a service, but rather about selling your brand. If you have a website, you have a brand. Think about what your brand represents. Are you offering convenience? Value? Information? Expertise? Whatever it is, a video can help you get your message across more effectively than a company/website mission statement buried on your website. Having an About Us video not only allows your customers to put a face with a name, but also get a better sense of who you really are, what your website is about, and most of all, how you fit into their lives.

Tips for creating an About Us video

1. Keep it about you

People are watching the video to learn about you. Stay away from talking too much about your products. Perhaps focus on what makes you special, what makes you different from the next website.

2. Keep it short

A 30-second video would be enough. You want to engage your audience, no bore them to tears.

3. Make it work with or without sound

A nice sound track can take your video to the next level, but you also have to remember, some audience will be watching your videos on mute. If you are going to be talking in the video, including closed captions would be smart.

4. Host it on YouTube

Google owns YouTube so consider using YouTube to host your video and get better SEO results. You can also take advantage of YouTube’s annotation capabilities to add clickable links and to highlight information you want viewers to know.

5. Humanize the video and make it fun.

You’re making the videos for humans, so it’s a good idea to include them in your video, too. Maybe feature your staff in your video. Remember to have fun. After all, videos are entertainment – that’s why viewers like them.

Tools you can use to make your own video

You can easily make a video with your smartphone and upload it to YouTube and your website. But if you are looking for something more sophisticated, check out these following tools:
1. Prezi
2. Template.net (Perfect for creating your video thumbnails, channel art, and more!)
3. Wideo
4. Vyond
5. Animoto
6. Magistro