Once you have your initial SEO plan in place, there are several small tasks that you can perform on a regular basis. In just a few minutes a day, these simple daily tasks may just bring you bigger results over the long term than an extensive monthly SEO routine.
1. Check for any broken links.
Having broken links on your website will kill your user experience. Checking for broken links is probably one of the most tedious tasks, especially when your website is huge. Yet, if you want to improve your SEO, you do need to perform such checks. Fortunately, there are many tools that you can use. If your website runs on WordPress, you can install plugins like Broken Link Checker and WP Broken Link Status Checker that will scan your website for broken links. Alternatively, you can install the Broken Link Checker Chrome extension to scan the open page for broken links.
2. Promote your content on social media
While social media has yet to have a major influence on your SEO, we can’t deny that social media builds brand recognition, and brand awareness and SEO go hand in hand. Social signals (such as comments, posts, shares, links and followers) are essential in building your brand trust and recognition. Social signals are some of the ways that search engines use to measure the relevancy of your brand and content.
Plus, social media helps drive purchasing behavior.
3. Spy on your competitors
With tools like Buzzsumo, Epic Track, Ahrefs, Feedly, and SEMRush, you can easily grow your search traffic and monitor your niche. You can also use these tools to research your competitors – simply type in the URL of your competitors and see which content and keywords are sending them the most traffic. Spending a little time each day learning more about your competitors will give you endless ideas to promote your own content.
4. Optimize your images
Besides image file format and sizing, there are other simple ways to make sure your images are working hard for you on the SEO front. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption.
5. Improve your Titles and Meta-Descriptions
A web page’s title tag is the text you see in a Google search listing. Typically, each listing is made up of a title and a meta description. We all know very well that these have a huge effect on click behaviors. By making your titles more clickable and your meta descriptions more appealing, you’ll improve your click-through-rate from the search results.
6. Experiment different multimedia
Illustrations, videos and animations are among the growing trends in 2018 and perhaps it’s time to experiment with them. Images, videos and audio allow you to deliver information in an enriched, captivating way that text can’t. In recent years, video marketing has become an integral element in driving user engagement and conversion. Plus, they also act as a signal of quality content to search engines.
7. Get Your Website Secured (HTTPS)
Security is critically important. HTTPS was a big focus in 2016 and 2017 and it will continue to be a focus for Google in 2018. Google has now made it unmistakably clear that HTTPS is an important ranking factor. As migrating to HTTPS becomes easier, now is the time to be proactive about website security rather than reacting to it later down the road.