In our last article, we briefly explained EdgeRank, the algorithm with which Facebook determines the content shows up in the news feeds of a Facebook account. Let’s do a quick recap to refresh your memory. The followers of your Facebook page may not see your posts if Facebook thinks your post is not relevant to your Facebook followers. To combat this problem, it is a good idea to increase fan engagement through the content you post on Facebook. In this blog post, we will share 5 simple but effective tips to increase audience engagement.

Enough is enough

In this day and age, readers care about quality over quantity. This being said, if you are spamming your Facebook followers with irrelevant junk posts, it can do more harm than good. In general, one post a day is sufficient to keep followers informed of the happenings at your business or organization, whatever it may be that you are trying to promote. In terms of length, studies show that posts with 100 to 150 characters receive 60% more likes than longer posts.


Believe it or not, the time that you release your Facebook posts actually matter! The optimal way of discovering the best time to make Facebook posts is by the trial and error method. Try different times to make your posts, and use the Facebook feature which allows you to see how many people actually saw that post. This becomes a little tricky if your business targets consumers globally, as the time differences can have an impact on time optimization. In general, making posts in the morning gets the highest engagement for businesses such as retailers and restaurants.

A Picture is Worth a Thousand Words

A picture with a short text caption always gets more likes, shares, and comments. People respond well to visual stimuli.

Be specific

Always include a call-to-action message in your Facebook posts. Encourage your followers to share and comment on the post. Remember that the more shares and comments you have, the higher the reach (the number of people who see a given post) of the post! For example, if the post is for a promotional sales campaign, be sure to include a phrase like “hurry before the promo is over!” or “head over to our main page to enjoy this limited time offer”.

Content is king!

You’ve probably heard this many times before, but content is king. At the end of the day, there’s no need to run a contest to increase the likes of your Facebook page if you offer valuable content to your readers. People will eventually flock to your page by themselves, no questions asked!

To wrap up, always try to put yourself in the readers’ shoes. Think of it this way: if your post can make you think “WOW, I’ve got to share this info with my buddies”, then you are on the right track! If the post you made can’t even impress yourself, chances are slim your Facebook followers will share it. We hope our series of Facebook Marketing tactics have been helpful. We hope this article WOW-ed you enough that you will share this article with your friends on Facebook and Twitter!