Posts Tagged ‘youtube’

Choosing the Right Social Media Network for Your Business (Part 2)

December 18th, 2013

In our last blog post, we pointed out some pros and cons of some of the most popular social media networks. In part 2 of our social media series, we’re going to focus on more media and image-centric networks!

youtube_logoIt’s the largest video sharing website around, but is it worth it to get your own channel?

Why you should join:

  • YouTube offers great ways to engage your clients through creative means. Showcase your products, offer tutorials, or make funny videos that can go viral!
  • YouTube is owned by Google, so the potential for your videos to appear high in the search engine results is huge.

Why you should pass:

  • Producing videos can be a time consuming venture. Do you have the resources (time, money, ideas, team) to create compelling video content? Make sure you’ll be able to maintain an active presence.
  • What are the benefits of producing videos for your business? Think about the kinds of videos that can engage your clients before you get started.

pinterest_logoWe’ve moved into a visual culture, and Pinterest is one of the best ways to introduce your products through images.

Why you should join:

  • There is huge potential for your content to be reshared over and over again.
  • Images are fun to look at, and they grab attention quickly.
  • This is especially useful for retailers and restaurant owners – if you can tempt your clients with beautiful pictures of your products, Pinterest is worth it!

Why you should pass:

  • If you don’t have interesting visual content, there won’t be much to gain from using this social networking site.
  • Currently Pinterest is very female-driven, so think about your target audience. However, don’t let this point deter you too much: this is quickly changing.

tumblr_logoAnother microblogging site that focuses on both image and text.

Why you should join:

  • Like Pinterest, Tumblr is very image-centric. There are some more options with Tumblr though – you can write short articles and have a bit more control over how your page looks. You can also add video and sound!
  • Tumblr is becoming more and more popular for Fashion and broadcast media.
  • Very mobile-friendly!

Why you should pass:

  • Again, before you get started with Tumblr, make sure you have stunning visual content to share.
  • Tumblr users tend to be in the younger age range – from 20s to 30s, so keep in mind whether your business would benefit from catering to this audience.

Instagram_logo

Speaking of images, don’t forget Instagram, that hip photosharing program that you can download as an app on your smartphone.

Why you should join:

  • Don’t underestimate the power of Instagram for your business – it’s a unique way to use social networking.
  • It’s the way to go if you want to give off that casual, approachable, and down-to-earth vibe.
  • Another bonus: You can choose fun filters to spruce up your images! You’ll feel like a cool indie blogger instantly.

Why you should pass:

  • If you’re not planning to use your smartphone, it’s too much of a hassle to maintain your Instagram account.
  • Think about the kind of business image you want to maintain: if you want to remain strictly professional, Instagram might not be the program for you.

Conclusion:

There are a plethora of benefits to getting your business on a social media network. Before you get started, however, be sure to consider your target audience, your brand, and whether you’ll have the resources to keep active on whatever network you choose. Happy networking!

Any comments? Leave ’em below, we’d love to know what you think.

Create your Search Story with YouTube

August 4th, 2010

Google released a funny 60 second TV commercial during the Super Bowl in February, 2010. The ad is about how an American finds his love in Paris by entering some keyword searches on Google and successfully digging up useful results. Simple but effective!! Due to its overwhelming popularity online, Google and YouTube partnered up to make a video creation tool called “Search Stories Video Creator”. Users can simply type out the keyword searches, pick the background music, and then YouTube will create a short video clip similar to the Google’s Super Bowl commercial. If you have a YouTube account, log in and YouTube will upload the file to your account in just a few clicks.

For those whose websites are ranked #1 on certain keywords, this is a very effective tool to showcase your website’s Google search ranking performance. Be creative with your keywords and have fun with the Search Stories Video Creator.

Read more on how to embed a video clip onto your blog.

You Tube – The dark (yet delightful) side of the Information Age

September 4th, 2007

As a C-list internet celebrity, I am perhaps more conscious than most of the growing phenomenon of online amateur (or as I prefer to call it ‘semi-professional’ – not that this term has any meaning whatsoever) broadcasting. Sites like You Tube and its nefarious imitators are allowing anyone with a camera and an internet connection the ability to sing and dance for the world to see (often all too literally).

Living in these modern times, one can often lose perspective of how completely without precedent this is. Even the ancient days of public-access cable still required a considerable amount of effort to reach an extremely limited audience. Now broadcasting is as simple as a 30 second upload, after which people from anywhere in the world can see what you choose to present – and people choose to present some pretty bizarre things.

The impact on culture has already been profound; every embarrassing celebrity moment from the infamous comments of Michael ‘Kramer’ Richards to presidential candidate Howard Dean’s ‘I have a scream’ speech are put up on the site, often edited for the sake of humour, and watched by tens if not hundreds of thousands of people. An entire culture has grown up around sharing funny or interesting videos.

If this has demonstrated one thing, it is that people, as a whole, are considerably weirder then you’d expect.

For example; if not for You Tube, I would never have seen a pelican eat a pigeon whole. I feel my life would be somehow less meaningful if I had not seen that, that’s for sure. Click if you dare!

Seeing what it is like even now, I speculate about the future of this sort of thing – constantly expanding, a million people all showing each other every silly thing they can possibly find. It is the very hallmark of the information age, the free sharing of data with the entire world. Endlessly. Even if the world doesn’t want it.

Like the fact that pelicans eat pigeons. Or that frat guys like to do stupid things while drunk!

All valuable data. My suggestion – do not fight it. Pick up your camera, remove your shame and show the world what you can do. Pile your contribution onto the glorious information rich goo of the post-modern world.

Who knows; one day, it might make you famous (it’s happened). Or infamous – in the end they work out about the same anyway.