- URL Structure. If your URLs are messy, search engines will have a hard time crawling them. Make sure your URLs are search engine friendly:
- - URLs should not contain extraneous characters (ie. $ @ ! * %). Use numbers and letters only.
- - Shorter URLs typically rank better than longer ones.
- - Sub-domains rank better than sub-directories (ie. support.doteasy.com vs. doteasy.com/support/customer_service)
- Alt Tags. Search engines cannot read image files. Include an alt tag with each image on your website to add a brief, bot-friendly description. More information on Alt tags here
What about Links?
The more websites that link to yours, the higher your web pages will rank. In the eyes of the search engine, the more trustworthy sites that link to you, the more authority you must have on a topic.
- links within content are more effective than links in the sidebar or footer
- links from related sites are better than links from spammy or irrelevant sites
So, in conclusion,
SEO is about helping your website get found from the search engines. In order to do so, you’ll need to:
1) Figure out what people are looking for (ie. keywords, key phrases)
2) Create a website that gives it to them (ie. content)
3) Optimize for search engines so they help people find you.
Just remember one word… Relevance.