We’ve shared 5 easy tips to effectively increase audience engagement for your Facebook Page. If you haven’t already read this, please do so by clicking this link as it explains why your Facebook Page can’t reach to certain group of your followers. In this post, we are going to share another 5 tips that you should avoid doing on your Facebook page.
Tagging your followers in photos
One of the greatest features of Facebook is the capability of tagging your friends on a photo. In fact, this feature is also available to your Facebook page. You can tag your actual Facebook friends on a photo that you posted on your business page. Once you tag your friend on the picture, it will display on your friend’s timeline, which means the “friends of friends” who do not follow your Facebook page will also see your picture.
A lot of online clothing retailers use this technique to attract new followers/customers. However, this practice may also trigger your already-fan “unliking” your page because tagging unrelated photo to a friend is, in fact, very spam-like. Think this way: do you want your personal Facebook timeline showing a picture with a mannequin tagged your name on it? If the answer is no, your Facebook followers are very likely sharing the same feeling as you are!
Instead of tagging people, stay focus on the actual picture you want to post on Facebook. Be creative by adding caption, borders, comic effects, etc. on the pictures. People tend to share Facebook pictures if the pictures can amuse them. This is by far much more successful approaching than spamming photos with name tagging.
One post, two places
There are a lot of apps that let you auto-feed your status from one place to another. For example, by using an app called “Facebook to Twitter”, once you post a status update on your Facebook page, your Twitter account will also create the same post. It is understood that having an update cross-posting on two social media channels is much more convenient than administering multiple social media accounts. However, since Facebook and Twitter have different limit characters set on posting, if you have a post over 140 characters on Facebook, the post auto-generated on Twitter will be shorten with “…” displayed in the end of the post. A Twitter account with repetitive posts ending with “…” is a clear sign of lack of engagement and professionalism, which, as a result, turn off audience.
Less is more
Making more posts does not necessary give you a better opportunity to outreach your Facebook page. In fact, making a post every 10 minutes of your status update may actually be very annoying to certain people which may result in followers hiding your Facebook page from their timeline.
In general, we would recommend Facebook page owner to make one post a day. That should be sufficient enough for you to stay engaged with your audience.
Overlook the Facebook Insights
Every Facebook page owner can export the Fans data in the Insights section. These data contain extremely important facts about your followers. For example, you can view the daily and weekly new likes and “unlikes” of your page. In particular, we would like to highlight a function called “Negative Feedback”. This term does not refer to the negative comments your Facebook fans made on your page. Instead, it refers to those who hide your page or even mark your page as spam. It even shows you the exact date your Facebook fan made such Negative Feedback. By analyzing the Negative Feedback, you can compare this with your Facebook page timeline so that you can get a better understanding of what kind of posts that your followers dislike.
Post links without description
One of the main reasons for a website to have its own Facebook page is to use this social medial platform to outreach and create more traffic to the actual website. So, it makes sense for the website owner to regularly post their website links on the Facebook page. However, please note that simply putting your URL without any description may look “spam-like” to your fans and may not be able to attract them by clicking the links. The most effective way to post your link is to attach with a picture and a description. Generally speaking, Facebook fans are much more engaged to pictures than just words.
We hope that these series of Enhancing Facebook Page Engagement tips will help you achieve a bigger fan base for your page which will help you boost up your website traffic. If you find these tips helpful, please give us a like and share this post on your Facebook! Thanks.