Archive for the ‘Social Networking’ category

What have the Doteasy geniuses been up lately?

July 8th, 2013

Time passes very quickly and it’s already July in 2013.  We would like to share with you a few things that we did in the past 6 months.

  1. New Domain Pricing – Effective immediately, you can register or transfer a .COM/.NET/.ORG/.BIZ/.INFO/.MOBI/.US/.CA/.EU domain for only $15. To sweeten the deal, every domain registration now includes free private registration and domain locking for enhanced security. Our Domain Pricing page lists out all the free features included in every domain purchase, so click here to read more.
  2. The launch of the WordPress Resources Website – This informative website features numerous WordPress resources on a daily basis. Topics include free recommended plugins and themes, beginner’s guide for WordPress installation, WordPress announcements, video tutorials, forums, and more. Bookmark this page if you would like to learn more about WordPress.
  3. Doteasy Web Design Service – We know that it is a time consuming task to make a website. Many of our clients have hired either a web design agency or a freelance web designer to create and administer their websites. However, many web design firms and freelance designer charge thousands of dollars for their services. To help you minimize costs, we are excited to offer our All-in-One Web Design Package. For only $695, you can have 1-on-1 design consultation and a professionally-designed-5-page website setup from our teams. Check out our service page for full details.
  4. Auto Site Backup Service – Doing a full site backup is pretty simple. We have previously created a few step-by-step video tutorials and blog posts to demonstrate how quick and easy it is to backup your website in your cPanel. However, having the time to perform this routine maintenance is another thing. We’ve recently rolled out the Auto Site Backup Service which features backup version control and hassle free database backup. To learn more other features of this service, visit our service page.
  5. 3K Fans Reached on Facebook Page – Thanks for your continuous support. Without your “likes”, we wouldn’t have reached this milestone. In the past years, as well in the future, we have regularly been and will be continually posting important updates of our services and offers, the latest information about web design, SEO, and all sorts of different topics related to web hosting. If you haven’t already done so, please like our Facebook Page today by clicking the “like” button on this page.

We hope that you enjoyed some of our new features and services as much as we do. If you have any comments or thoughts of new services that you would like to see at Doteasy, please email us at marketing@doteasy.com. Thanks.

Tips for enhancing Facebook Page engagement: Part 3 (5 Don’ts with your Facebook Page)

April 29th, 2013

We’ve shared 5 easy tips to effectively increase audience engagement for your Facebook Page. If you haven’t already read this, please do so by clicking this link as it explains why your Facebook Page can’t reach to certain group of your followers. In this post, we are going to share another 5 tips that you should avoid doing on your Facebook page.

5 donts for facebook

Tagging your followers in photos

One of the greatest features of Facebook is the capability of tagging your friends on a photo. In fact, this feature is also available to your Facebook page. You can tag your actual Facebook friends on a photo that you posted on your business page. Once you tag your friend on the picture, it will display on your friend’s timeline, which means the “friends of friends” who do not follow your Facebook page will also see your picture.

A lot of online clothing retailers use this technique to attract new followers/customers. However, this practice may also trigger your already-fan “unliking” your page because tagging unrelated photo to a friend is, in fact, very spam-like. Think this way: do you want your personal Facebook timeline showing a picture with a mannequin tagged your name on it? If the answer is no, your Facebook followers are very likely sharing the same feeling as you are!

Instead of tagging people, stay focus on the actual picture you want to post on Facebook. Be creative by adding caption, borders, comic effects, etc. on the pictures. People tend to share Facebook pictures if the pictures can amuse them. This is by far much more successful approaching than spamming photos with name tagging.

One post, two places

There are a lot of apps that let you auto-feed your status from one place to another. For example, by using an app called “Facebook to Twitter”, once you post a status update on your Facebook page, your Twitter account will also create the same post. It is understood that having an update cross-posting on two social media channels is much more convenient than administering multiple social media accounts. However, since Facebook and Twitter have different limit characters set on posting, if you have a post over 140 characters on Facebook, the post auto-generated on Twitter will be shorten with “…” displayed in the end of the post. A Twitter account with repetitive posts ending with “…” is a clear sign of lack of engagement and professionalism, which, as a result, turn off audience.

Less is more

Making more posts does not necessary give you a better opportunity to outreach your Facebook page. In fact, making a post every 10 minutes of your status update may actually be very annoying to certain people which may result in followers hiding your Facebook page from their timeline.

In general, we would recommend Facebook page owner to make one post a day. That should be sufficient enough for you to stay engaged with your audience.

Overlook the Facebook Insights

Every Facebook page owner can export the Fans data in the Insights section. These data contain extremely important facts about your followers. For example, you can view the daily and weekly new likes and “unlikes” of your page. In particular, we would like to highlight a function called “Negative Feedback”. This term does not refer to the negative comments your Facebook fans made on your page. Instead, it refers to those who hide your page or even mark your page as spam. It even shows you the exact date your Facebook fan made such Negative Feedback. By analyzing the Negative Feedback, you can compare this with your Facebook page timeline so that you can get a better understanding of what kind of posts that your followers dislike.

Post links without description

One of the main reasons for a website to have its own Facebook page is to use this social medial platform to outreach and create more traffic to the actual website. So, it makes sense for the website owner to regularly post their website links on the Facebook page. However, please note that simply putting your URL without any description may look “spam-like” to your fans and may not be able to attract them by clicking the links. The most effective way to post your link is to attach with a picture and a description. Generally speaking, Facebook fans are much more engaged to pictures than just words.

We hope that these series of Enhancing Facebook Page Engagement tips will help you achieve a bigger fan base for your page which will help you boost up your website traffic. If you find these tips helpful, please give us a like and share this post on your Facebook! Thanks.

Tips for enhancing Facebook Page engagement: Part 2

February 20th, 2013

In our last article, we briefly explained EdgeRank, the algorithm with which Facebook determines the content shows up in the news feeds of a Facebook account. Let’s do a quick recap to refresh your memory. The followers of your Facebook page may not see your posts if Facebook thinks your post is not relevant to your Facebook followers. To combat this problem, it is a good idea to increase fan engagement through the content you post on Facebook. In this blog post, we will share 5 simple but effective tips to increase audience engagement.

Enough is enough

In this day and age, readers care about quality over quantity. This being said, if you are spamming your Facebook followers with irrelevant junk posts, it can do more harm than good. In general, one post a day is sufficient to keep followers informed of the happenings at your business or organization, whatever it may be that you are trying to promote. In terms of length, studies show that posts with 100 to 150 characters receive 60% more likes than longer posts.

Timing

Believe it or not, the time that you release your Facebook posts actually matter! The optimal way of discovering the best time to make Facebook posts is by the trial and error method. Try different times to make your posts, and use the Facebook feature which allows you to see how many people actually saw that post. This becomes a little tricky if your business targets consumers globally, as the time differences can have an impact on time optimization. In general, making posts in the morning gets the highest engagement for businesses such as retailers and restaurants.

A Picture is Worth a Thousand Words

A picture with a short text caption always gets more likes, shares, and comments. People respond well to visual stimuli.

Be specific

Always include a call-to-action message in your Facebook posts. Encourage your followers to share and comment on the post. Remember that the more shares and comments you have, the higher the reach (the number of people who see a given post) of the post! For example, if the post is for a promotional sales campaign, be sure to include a phrase like “hurry before the promo is over!” or “head over to our main page to enjoy this limited time offer”.

Content is king!

You’ve probably heard this many times before, but content is king. At the end of the day, there’s no need to run a contest to increase the likes of your Facebook page if you offer valuable content to your readers. People will eventually flock to your page by themselves, no questions asked!

To wrap up, always try to put yourself in the readers’ shoes. Think of it this way: if your post can make you think “WOW, I’ve got to share this info with my buddies”, then you are on the right track! If the post you made can’t even impress yourself, chances are slim your Facebook followers will share it. We hope our series of Facebook Marketing tactics have been helpful. We hope this article WOW-ed you enough that you will share this article with your friends on Facebook and Twitter!

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Tips for enhancing Facebook Page engagement: Part 1

February 18th, 2013

A business webpage and its Facebook Page almost come hand in hand nowadays. Acquiring a business website allows you to interact more effectively with your clients and also create a channel for your clients to recommend your business to their friends. But, having a Facebook page is only the beginning. A Facebook page with no content means nothing to the readers. By providing quality content, you can acquire more Facebook followers.

So, now you’ve got the Facebook Page all set up, and you regularly make posts. Despite all these efforts, you notice that the number of “Likes” for your page haven’t increased in the past few months. What’s wrong? One of the great features of Facebook business pages is that you get to see how many people actually saw the post you made. After taking a look at this number, you notice that the numbers aren’t looking too great. What’s the problem?

Facebook is using an algorithm called EdgeRank to determine what posts show up in the newsfeeds for Facebook users. In other words, if Facebook thinks the posts on your Facebook are not relevant to your followers, the post will not show up in their newsfeeds. Similar to Google, Facebook keeps the algorithms “top secret”, but we know that one of the key elements which determine the relevance of your posts to followers are the popularity of your posts. So, the more followers that are engaged in your posts, the greater chance your future postings will reach your followers. In terms of engagement, we refer to the number of likes, comments, and shares in a given Facebook post.

Just to give you a recap: the more likes, comments, and shares your Facebook posts receive, the greater chance your Facebook posts will show up in the newsfeeds of all your followers.

Understand? Great, now you know the causes of a low reach rate in Facebook. However, this is only the first step. The key to success in social media is to increase the “virality” of your posts. The term viral simply means the spreading of Facebook posts from friends to friends, which are created from comments, likes, and most importantly, shares. We all know that a friend’s referral is by the most effective way to get new business.

We have shared a few thoughts on analyzing the success of your Facebook page in this post. In the next article, we will provide you with a few tips that we think can help you improve the engagement of your Facebook posts. So, stay tuned for details!

Doteasy is on Pinterest

August 16th, 2012

We all love sharing pictures with friends. That’s why we’re excited to announced that Doteasy is on Pinterest, a pin-board style social photo sharing website.

We’ll regularly pin our daily life pictures as well as exclusive coupon codes in the future. So please follow us on Pinterest! Have fun sharing!!

http://pinterest.com/doteasy