Archive for the ‘Search Engine’ category

5 Tips to Make Sure Your Website Looks Credible

November 12th, 2013

Have you ever clicked on a website, felt that warning alarm go off in your gut, and quickly navigated away hoping that you haven’t contracted a computer virus? We’re with you. The last thing you want is for your own website to set off warning bells for potential visitors. Keep your visitors from running the other way by improving the user experience and layout of your site.

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Keep it Simple

Maybe you just started with a couple cool images on your site to make it more interesting. But now, you’ve got banner ads, pictures, text, and links fighting for space. Take a look at your web pages and decide whether you need to de-clutter. Should you remove some images? Do you need to realign your items? Aim to keep your layout clean and simple, and never underestimate the power of white space.

Make It Speedy

Most of us have more similarities to that girl screaming “I want it NOW!” at the chocolate factory than we’d care to admit. You and your visitors probably wouldn’t wait too long for lavish graphics and widgets to appear five pixels at a time. There are a few ways to improve your site speed, such as optimizing your website by compressing large files, and using efficient CSS coding. We’ve written a few articles on how to improve site speed, and you can check them out here.

We love Google Page Speed as well: it will evaluate your site performance and give you some tips on how to improve its speed.

Make Sure Information is Up-To-Date

If your website is for a company or business, make sure your operating hours are accurately listed. Also remember holidays hours and exceptions. Most importantly, if you’re offering limited-time only promos or holding an event, be sure to take down the information when the event has passed. You always want to give off the impression that you have a great team working to keep your content accurate, current, and trustworthy.

Pay Attention to Your Stats

In particular, look at your top entry and exit pages. These can be vital clues on whether your site is grabbing attention and enticing visitors to stick around. You can use Google Analytics to analyze your website statistics. For our cPanel server clients, there is a built-in analytics tool to make this step even simpler.

Make Your Logo Your Beacon

This might seem like a little thing, but a logo that links back to your home page can boost the credibility and user experience of your site immensely. It is now the professional standard to have a clickable logo, ready to teleport visitors home.

These are five simple tips to improve the credibility of your website! Just keeping the user experience in mind can prevent you from scaring off visitors with a poorly thought-out site. Overall, you want your website to be as professional, user-friendly, and trustworthy as can be.

How Do I Get My Site Listed On Search Engines?

February 29th, 2012

Before your website can get listed on a search engine, the search engine must first of all know that your website exists. Search engines do this by using a web crawler.

A web crawler is a program that methodically browses through the websites on the internet and allows the search engine to index them. How a web crawler works can be crudely summarized by these steps.

1. The web crawler visits the webpages that it has previously indexed.
2. It searches those webpages for outbound links.
3. It visits those links and indexes the pages that are new.

These steps are repeated as new webpages are found.

As you can see, the best way to get the search engine to index your page is to get another webpage that is already indexed to link to yours.

The other, less recommended, way of getting your webpage indexed is to submit your webpage URL to the search engine directly. This lets the search engine know that a webpage exists and needs to be crawled. However, this does not guarantee that your webpage will be crawled.

Here are some of the URL submission pages for the more common search engines.

Google – http://www.google.com/submityourcontent
Bing & Yahoo! – http://www.bing.com/toolbox/webmaster

If you want to submit your webpage URL to the search engines directly, it is recommended that you submit it to Google, Bing, and Yahoo!. This is because online sources say that these search engines sell their search results to the other smaller search engines.

Remember, when building a website, CONTENT IS KING. If you website has good content and is updated frequently with fresh material, people will come and naturally link your webpages.

In this video tutorial, we will teach you how to submit your website for Google search. Enjoy

Google +1 Button

June 8th, 2011

Google introduced the Google +1 button recently and many of you might still be asking what is it? A new social feature?

Similar to the “Like” button on Facebook, the Google +1 is a simply way to like Google search results. When you’re signed into your Google account, every Google search result will have a +1 icon next to it. If you like the search result, just press on the +1 icon. By hitting the +1 icon, you are giving the search result a recommendation, or a stamp of approval.

So, the Google +1 is definitely a social feature. You can see what your friends +1’d, which in turn will more likely encourage you to click on a search result.

Check out the Google +1 button video on YouTube

If you haven’t noticed, the +1 button is now added to YouTube videos, under “Share”.

Adding Google +1 Button to your website

You can create your +1 button using Google’s creation tool.

Once ready, copy the script tag and place it onto your web page. You can place it between the <head> tags or in the footer before the </body> tag.

<script type=”text/javascript” src=”http://apis.google.com/js/plusone.js”></script>

Next, copy and place the button script where you want the +1 button to display on your webpage.

<g:plusone></g:plusone>

 

For more information on creating the +1 button and/or the advanced options of button, please refer to Google’s +1 Button API

Adding Google +1 to Your WordPress Blog

If you do a search on the WordPress.org Plugin Directory, you will see there are currently 500+ and counting plugins that adds the  Google +1 button to your pages, posts, sidebar or anywhere you want on your blog.

However, if you want to add the scripts in manually (in fear of incompatibility between the +1 plug-in and your existing plugins), you can also do so by adding the +1 script and button codes to your theme file.

1.     Go to the Appearance section in your WordPress dashboard and click on “Editor”.

2.     Find the “footer.php” file in the template you’re using.

3.     Add the following line just before the </body> tag.

<script type=”text/javascript” src=”http://apis.google.com/js/plusone.js”></script>

4.     Click on “Update”.

Then, add the button code wherever you want the +1 button to appear. For example if you want to add the button to your blog sidebar, you can simply add it as a text widget via the “Widgets” section.

You can also add the +1 button to individual posts by entering the button code in the body of the post, or by adding it the post.php template file.

Things you need to know about the +1 Button

1.     The +1 button will influence search rankings, as confirmed by Google’s David Byttow: “We expect that these personalized annotations will help sites stand out by showing users which search results are personally relevant to them… We’ll also start to look at +1’s as one of the many signals we use to determine a page’s relevance and ranking, including social signals from other services.”

2.     Once you click on a +1 button, a link to the content will appear under the +1’s tab in your Google Profile.

3.     The +1 Button is not the same as Google Buzz – 1’s do not allow for comments.

4.     By placing the <script> tag at the bottom of the document, just before the body close tag, Google says you may improve loading speed of the page (which is another factor Google takes into account in terms of ranking).

5.     Google says by adding +1 buttons to your pages can help your ads stand out: “By giving your visitors more chances to +1 your pages, your search ads and organic results might appear with +1 annotations more often. This could lead to more–and better qualified–traffic to your site.

6.     The button is not available on mobile search results yet.

For more information on the Google +1 Button, you can visit Google’s website.

The Ideal “Search”

January 26th, 2011

Whether you run an online store or a blog, you need a search box.

Benefits of Search:

  • easy site navigation – search gives users a quick way to find the information they need
  • interaction and control – a search function makes your website more interactive and gives users more control over their browsing experience

If you haven’t already implemented search on your website, it is very easy to do – you don’t need to code your own search feature!

Adding a Search Box on to your website

1) Form Code for Using Google

<form action=”http://www.google.com/search” method=”get”>

<fieldset>
<input value="yourdomain.com" />
<input size="31" maxlength="255" value="" />
<input value="Google Search" />
</fieldset>
</form>

2) Form Code for Using Yahoo

<form action=”http://search.yahoo.com/search” method=”get”>

<fieldset>
<input value="yourdomain.com" />
<input />
<input value="Yahoo Search" />
</fieldset>
</form>

Simply change value=”yourdomain.com” to the name of your domain.

The Ideal Search Box

Is there such a thing as the ideal width of a search box? Studies found that the average search box is 18-characters wide. Unfortunately, most search queries contain more than 18-characters. The problem with short boxes is that even though you can type out a long query, only a portion of the text is visible at a time, making it difficult to review what you’ve typed.

Search boxes are better too wide than too short – so users can quickly review, verify and submit the query.

Learn to Use Google Webmaster Tools

January 21st, 2011

You might have your own opinions about Google, but you do have to admit that they offer some top notch tools for webmasters, such as the Google Analytics and the Google Webmaster Tools.

Think Google Webmaster Tools is too advanced for you? Well, let’s look at some of the ways you can make use of the Google Webmaster Tools.

1. Has your website been compromised by a hacker?

No one wants to think about their website being hacked, but the fact is that it happens, quite often. This is especially true for blog or website owners using open source platforms (ie. WordPress).

Tools you can use:

More reading:

2. Are there broken links on your website?

Say you changed your WordPress permalink structure but forgot to make all of the necessary updates and changes. Result – broken links within your website.

Tools you can use:

  • Web Crawl

More reading:

3. Are there any issues with your server?

Google Webmaster Tools can provide a log of any “Network Unreachable” errors.

More reading: