Archive for the ‘Lead Generation’ category

Get on Google with a FREE Business Listing

October 18th, 2016

It’s pretty safe to say that every website owner’s dream is to get found on Google’s search results. And not only do they want their website to get indexed by Google, they want it to rank high on Google’s search results — like first page, first overall kind of high. I’ve seen so many people jump onto Google’s search engine to search for their own website literally just seconds after they’ve launched it, only to be disappointed not seeing it listed.

While getting your website indexed by Google is pretty easy — you can submit your website to Google through their Add URL page — getting it to rank high is not. If you want your website to rank high, it’s going to take some work and time — lots of time. You will need to build up an online reputation and basically show Google that your website is extremely relevant to what users are searching for.

What a lot of small businesses don’t seem to realize is that it doesn’t really matter if your website ranks first, second, or third. At the end of the day, you just want your potential customers to find you. So instead of putting all your focus on Google’s search result rankings and chasing that carrot on a stick, you can get better results with less time spent if you use other marketing tools like Google AdWords and Google My Business.

What is Google My Business?

Google My Business is a free service that complements a business’ existing website by giving it a presence on Google. By signing up for Google My Business, Google will take the information you provide about your business and make it appear on Google Search, Google Maps, and Google+, making it one of the most powerful online marketing tools out there. For example, your business will be marked on Google Maps:

 

Google Map

 

And if we do a Google Search for “Doteasy”, this is what we will see:

 

Google Search

 

Basically, when someone does a search for your business, Google will show a business profile next to the search results. This provides your potential customers with some vital information about your business including the address, phone number, hours of operation, directions, and a link to your website. This is extremely powerful because it basically guarantees your business gets found. The power of Google My Business becomes even more pronounced when we do a search on a mobile device, where the first thing you see is your business listing:

 

Mobile Google Search

 

Retail businesses and restaurants will benefit the most out of Google My Business as mobile searches become more and more popular. Imagine, anyone on a mobile phone can just type your business name in Google and your information is the first thing they see. If they need to find out more, they can click on the “Website” button and go directly to your website.

How can I get on Google My Business?

Getting on Google My Business is really easy. If you already have a Google Account, like a Gmail account or any email account that you sign into Google with, you can sign up for Google My Business for free. To get started, just go to the website www.google.com/business and click “Start Now”.

 

Google My Business Step 1

 

You then be asked to enter your business’ information.

 

Google My Business Step 2

 

You can just fill in what you want to display and click “Continue”. Just make sure you enter in a valid address because Google will use your address to verify you. Next, Google will need to confirm that you are authorized to manage this business. Just check the box and click “Continue”.

 

Google My Business Step 3

 

You will then see a series of prompts asking you to confirm your mailing address and that Google will be sending you a postcard containing the code that you’ll need to verify your account. You can go through those prompts until you see the welcome screen.

 

Google My Business Step 4

 

Great! This means you’re done! Now, just keep an eye out for that postcard. Google says it usually arrives within 12 days. Once you get it, follow the instructions that it gives you to verify your account and Google will make your business profile go live. In the meantime, you can fill out your business profile so that it’s more helpful to your potential customers.

 

Google My Business Step 5

 

For example, you can click “Add profile photo” to add a logo and other pictures of your business to your profile. You can also add other vital pieces of information such as your business hours and a link to your website by clicking on “Add hours of operation” and “Add website”. Feel free to change anything here aside from your business address. This is because changing your business address will delay your verification process. If you really need to change your business address, we would recommend you wait until you verify your account first before doing so.

Boost Your Sales with a Lead Generation Form

October 3rd, 2016

What is a Lead Generation Form?

A lead generation form is simply an online submission form that you use to collect your potential customers’ information so that you can follow up with them and convert that lead into a sale.

Most people seem to think that getting a website up and running is the end of it — my website is up, and the leads are going to come flooding in. But the fact is, if you want to use your website as a lead capture and sales generation tool, you will need to setup and optimize your website to do so.

Adding a lead generation form to your website would be a good step in the right direction because it helps you connect with the people who are interested in your product or service. For example, if you’re running a service-based business, like a plumbing or roofing company, you can have potential customers request for a quote through your form. Once you get their contact information, it will be easy for you to reach out and sell your services to them.

Best of all, you can add a lead generation form for FREE since we include this feature on all of our hosting plans.

How do I add a FREE Lead Generation Form to my website?

First you will need to make sure you’ve turned on the “Hosted WebForm” feature for your account. Just log into Member Zone and follow these steps:

1. Scroll all the way down to the bottom of the page and click on “Add Hosted Webform”. If you”re logging in from a Master Account, you will need to select a domain first before you can see this link.

add-hosted-webform

2. You should now be on a page titled “Add Hosted WebForm Plan”. The free “WebForm Basic” option should be selected by default so all you have to do is click “Next”.

webform-basic

3. You should now be on the “Payment Confirmation” page. Don’t worry, this page is just to tell you that this feature is free of charge. Simply check the checkbox, and click “Submit Order”.

webform-submit-payment

4. Now if you head back to your account’s main page and scroll all the way down to the bottom, you will see a new option called “Activate Hosted WebForm Now”. You can click on that.

activate-hosted-webform-now

5. You will now be taken to the “Activate Your Hosted WebForm” page. Here, simply fill out your contact information and create a password for managing your form. The email address you enter here will be used to receive submission notifications. Once you’re done, check the checkbox and hit “Create WebForm Account”.

create-webform-now

Fantastic! You’ve now turned on the WebForm feature for your account for FREE.

If you’ve followed the steps listed above, you should now be in the WebForm Control Panel. This is where you can create, customize, and manage your forms.

To create a new form, click the “New Form” button at the top-left of the page.

create-new-form

Once you do that, you will need to give your form a name and click “OK”. This name will be used to differentiate this form with the other forms that you can create later on.

Now, this is where you can customize which field you want to add to your form.

customize-webform

On the left, you will see a list of the different types of fields that you can add to your form. You can click on a type that you want and it will be added to your form.

You can change the label for each field by first clicking on the field to open up the edit menu to the left, and then clicking what’s under the “Label” heading. Once you have made your change, click the “Save Settings” button that’s at the bottom.

webform-save-settings

If needed, you can also re-order the fields on your form by dragging and dropping the fields with your mouse.

Aside from the standard field types, there are also advanced field types that you can use. The advanced field types will check and see if the visitor has entered their information in the correct format before a submission is allowed. For example, an “Email Address” field will check the input to see if it looks like an email address, and the “Phone Number” field will check the input to see if it looks like a phone number. If they don’t look right, the form will require the visitor to put in correct information before allowing a submission.

We recommend you use the standard “Input” field in most cases because it doesn’t put restrictions on what can be entered. Having fewer restrictions is actually a good thing because your visitors are less likely to get stuck while filling out your form, and this will result in more submissions.

Secondly, we recommend keeping the number of fields on your form to a minimum since people don’t want to spend too much time filling out forms. If you’re a service-based business and you want your visitors to contact you for a quote, usually just asking for a name, email address and a phone number should suffice. In general, a shorter form will get you more submissions than a long, tedious one.

Once you’re done, click the “Save” button that’s at the top-right hand corner of the page. This will bring up the “Forms Settings” dialog box.

webform-settings

Here, you can click on the “Notification” tab, choose “Yes, send me notification with form data”, and click “Save”. This will allow you to receive email notifications whenever someone makes a submission.

Activate your form by clicking the “Go Online” button to the left.

activate-webform

You can then click “Get Plug-in Code” to get the code that you’ll need to embed onto your website. Essentially, you will need to embed this code to whichever part of your website that you want your form to show up at.

Is there an easier way to add a FREE Lead Generation Form?

Yes! Actually, adding a lead generation form is much easier if you’re doing it through our Site Builder. In fact, using the Site Builder gives you many advantages over building your website the traditional way or using WordPress. Just to name a few:

  • The Site Builder is drag-and-drop, meaning you can just use your mouse to easily change where things like images and text are placed on your website.
  • The Site Builder is entirely visual — what you see is what you get. There’s no need to touch any code or do any programming (unless you want to).
  • The Site Builder provides you with hundreds of website templates and stock images. This saves you time by drastically cutting down the amount of design work needed to get your website up and running.

Plus, the Site Builder is included for FREE as part of your hosting plan so there’s really no reason not to use it.

Getting started with the Site Builder is super easy — there’s nothing to install and you don’t need to go through that entire setup process. If you haven’t tried it yet, you can access it by clicking on the “Start Now” button that’s in Member Zone.

doteasy-member-zone

Now if you’ve already built a website using the Site Builder, you can add a lead generation form by clicking “Add” from the menu to the left, and then “Contact” from the list that comes up.

adding-webform-using-website-builder

Here, you will see some different form styles that you can use. Just click and drag the one you like and place it onto your website.

You can then click and drag your form to move to wherever you want to put it. And if needed, you can change the width of your form by clicking and dragging its left or right edges.

We recommend placing your form in a prominent spot on your home page since that’s where visitors are likely to look. Most websites have their submission form right on their home page’s main banner.

Here’s an example:sample-webform-on-website-com-website-builder

That was easy, right? There’s no code to embed and placing the form in the right spot is just so straightforward.

Well, there’s actually more good news! The Site Builder allows you to do much more in terms of customization with the form.

If you click on the form from within the Site Builder, it will bring up a menu of tools to the left.

publish-your-website

Your standard tools for editing the form fields and turning on email notifications are under “Edit Form” and “Form Settings”, respectively. But unlike the standard form that we talked about earlier in this article, the Site Builder allows you to change the fonts, colors and other visuals of your form through the “Style” option. These form style customization features are exclusive to the Site Builder which makes it vastly superior to the standard lead generation form.

Once you’re done, just click “Publish” at the top-right hand corner of your page to make your website and all your changes go live. That’s it!