Archive for the ‘Internet’ category

All About Domain Names: Part 3

March 5th, 2014

Remember when we stressed the importance of purchasing more than one domain name in our past domain blog articles? Here are the links: Part 1 & Part 2.  In this article, we’ll go over more reasons why you’ll want more than one domain name, and what you can do with them! Parked Domains vs. Addon Domains

all_about_domain_namesParked Domains

A parked domain is a domain name that can be registered on its own without a hosting plan, or under an unlimited hosting plan. When you set up a parked domain, it will forward visitors to your primary domain. For example, if your main site was example.com, you can set up example.org and example.net as parked domains that point to example.com. This way, you only need to manage the content on one single site.

Why you’ll need this: 

  • Increase traffic to your site. Make sure visitors go where they intend to by purchasing multiple domain extensions and common misspellings of your primary domain name.
  • If you’ve changed your business name, previous clients who know the old domain name can be directed to your new site.

Addon Domains

Hold up! What if you have multiple businesses that need their own websites? This is when an addon domain would come in handy. With an addon domain, you need to register each separate domain, but you only need to pay for one hosting plan. This way, you can have several sites with unique content while sharing just one hosting plan.

Why you’ll need this:

  • Save money! Pay for just one hosting plan, but have individual content for each site.

For visual/ auditory learners, Graham from our Customer Support team explains the difference in this video: check it out!

 

All About Domain Names: Part 2

February 18th, 2014

You’ve come across domain name extensions many times before, maybe without even knowing it. Also known as a Top Level Domain (TLD), these are the .com, .ca, .us, .biz,… etc. part of a domain name. While many might just pay attention to the unique part of a domain name, it’s important for webmasters to know what domain name extensions are, and how to use this knowledge to their advantage.

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Categories

According to Internet Assigned Numbers Authority, there are certain categories of extensions.

Generic

If you have an opportunity to grab your unique domain name with a .com extension, do it! Most people will assume your website is at a .com extension, so that is one surefire way to maximize traffic potential to your site.

  • .biz might be a good one for businesses. Named after the hip way to refer to “business,” the .biz extension is reserved for those intending to use their website for business or commercial use.
  • .org (from “organization”). It’s an old one and a good one. This one’s most popular with non-profits, schools and communities, but is gaining popularity with for-profit organizations as well.

Other generic top level domains include .net, .info and more.

Country-Code

You might have to fulfill certain requirements in order to acquire one of these bad boys. For example, for .us or .ca, you might need to be a resident or own an office in that particular country.

Other country-code domain extensions include .tv, .eu and more.

There are also sponsored and test domain extensions, which you can read more about at iana.org.

Why is it important to think about domain extensions?

Several reasons:

  • Find out which extensions are right for your company.
  • Consider which extensions your clients would be drawn to.
  • Think about how many domain extensions you should snatch up to increase the amount of visitors to our site.

With all these different domain extensions, it would probably be wise to purchase more than one. This can help to increase your site traffic OR to create sites with unique content in the most economical way possible. In our next article, we’ll differentiate between parked domains and domain add-ons, so get ready!

Happy (& Scam-free) Valentine’s Day

February 14th, 2014

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Happy Valentine’s Day everyone! This is the day to celebrate love in its various forms – joy, passion, and happiness. We express our love through flowers, balloons, chocolates, and the list goes on. With customized eCards, accessories and online florist booking services we can conveniently prepare our Valentine’s gifts online. And not surprisingly, internet scams reach their highest peak during this season of love. We’ve prepared this article to list out a few of the most common Valentine’s Day scams:

Suspicious eCards

eCards are extremely popular near Christmas time and Valentine’s Day. Your Significant Other, as well as popular retailers may choose to send you an eCard, and that’s totally fine. However, we want to bring to your attention that scammers often send out eCards with subject headers such as “Someone you know has made you an eCard”. The card may contain malicious links which may lead you to a virus or malware download. Our rule of thumb: if you don’t know the sender of the card, don’t click the links! Prevention is the first step to online safety.

Giveaway Scam

Flowers, rings, necklaces, and gift cards are the most popular Valentine’s gifts. Scammers often make use of social media platforms (you’ve probably seen those “Costco gift cards giveaway” links on Facebook, right?) to host giveaway contests. Most of these “giveaways” aim to attract you to click the link or like their Facebook page. In particular, stay away from malicious web links with minor mistakes (macy.com vs macys.comm).

Conclusion: always make use of your common sense to judge on the deals you’ve seen online. When it’s too good to be true, it probably is. If you have doubts on certain online advertisements and emails or if you would like to report online scams, visit the Federal Trade Commission’s website. Once again, happy Valentine’s Day!

All About Domain Names: Part 1

February 7th, 2014

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What’s in a name?

Well, when it comes to domain names, the answer is A LOT. These days, while it might seem next to impossible to find an available .COM domain name without having to add five extra numbers to the end, it’s still worth your while to consider these factors in your search.

Your domain name should convey your brand.

  • What does your company or website offer? Make sure your domain name accurately reflects your product.

Make sure your domain name is memorable.

  • A name can be memorable when it’s short, funny or catchy.
  • While you might find it clever to spell “apple” as “app13,” others might not join in the joke when they’re painstakingly trying to remember your website name.
  • Consider how your domain name sounds when it’s spoken aloud.

Purchase more than one domain name.

  • Consider purchasing multiple domain names with similar spellings, and direct them to your main website.

This can be invaluable in many ways: It can prevent web delinquents from impersonating your company. Also, owning misspellings of your domain name can ensure that those who make frequent typos can still get to your site!

Bonus tip:

When all else fails, try adding generic words like “this,” “the,” “life,” “world,”etc. to your name to create a unique yet memorable domain name. Happy hunting! We’ll be talking more about domain names in our upcoming posts… stay tuned!

Filtering Images with Google Usage Rights

January 27th, 2014

While it’s nice to have a photographer on hand to capture some unique images for your website, sometimes you just need a quick image to spruce up your blog article or social networking post. We’ve mentioned some of our favourite stock photo resources in a previous blog, but we wanted to highlight a feature that Google has just conveniently placed under their search tools: Google Usage Rights. This tool can let you filter your image results on Google by their licensing rights!

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How to Use It

  1. Type your search term into Google Search
  2. Hit Images
  3. Choose “Search Tools”
  4. Click on “Usage Rights”
  5. Now choose the category you want

Decode the Lingo

Labeled for Reuse
You can copy or alter these images according to the ways specified in the license.

Labeled for Commercial Use
You can copy or alter these images for commercial purposes, according to the ways specified in the license.

Labeled for Reuse with Modification
You can use the image with alterations, according to the ways specified in the license.

Labeled for Commercial Reuse with Modification
You can use the image with alterations for commercial purposes, according to the ways specified in the license.

Note the emphasis on using images according to the ways specified in the license – we highly recommend verifying with the image creator to make sure the image is actually open to reuse, and whether there are certain terms you need to honour. No one wants to deal with those pesky headaches or other unfortunate consequences that come from making a legal blunder.

Check out Google’s memo for more details on how to use this filter.