Archive for the ‘Fun Facts’ category

Is “Coupon” a Dirty Word?

July 17th, 2014

If you have a business or eCommerce site, you might be tempted to jump onto the coupon-code bandwagon. Is it worth turning to promo codes, online coupons, and deal sites to attract sales, or will they crush the longevity of your business? Let’s weigh the pros and cons.

coupon_dirty_word

PROS:

In Line with Consumer Behaviour

Online shoppers like to do their research. They like to compare prices and search around for great deals. They especially love the thrill of the hunt, and tracking down a promo code can make them feel especially victorious.

Increase Customer Loyalty

Rewarding fans and customers with exclusive codes can increase loyalty. Instead of offering coupon codes to the public, you can try offering them only to Facebook followers, or send customers a code for their next purchase after checking out. Randomly surprising select customers with 20% off their next purchase and a note of appreciation can make them love you even more.

Customers View Coupon Codes as a Limited-Time Only Deal

Customers view coupons as a temporary special offer rather than a permanent discount. Because of this, withdrawing a code or ending a deal will not likely have a negative impact on sales.

Attract New Customers

Potential customers who are sitting on the fence about trying your products might be enticed by the right deal. If your product offers value to customers and has high potential for repeat business, a coupon code can be very helpful.

Prompt Others to Spread the Love

Many customers are more willing to “like” or write about a post on social networking sites like Facebook if they were offered a deal. Make some social media savvy customers happy, and they’ll pass that joy right along to you.

 

CONS:

Calculate the acquisition cost!

Be sure to calculate the cost of acquiring new customers through heavy discounts. Don’t let your website get buried by deal sites – understand your business and assess whether offering discounts is sustainable and will have long term benefits for your business.

Diminish Product Value

Coupon codes can diminish the value of your product. Make sure that codes are not offered too frequently and that they don’t “cheapen” your brand. Ensure that your prime business strategy is not based on discounted goods if you want to build a sustainable business.

Will Coupon Users Turn Into Long-Term Buyers? 

Think about your business and what it offers. Will customers want to come back again or does your business offer a good that only needs to be purchased once in a lifetime? Remember to consider the audience your coupon code will attract, and determine whether this is beneficial for your business in the long run.

Disrupt the Checkout Process

Customers who see a coupon code field in the checkout might be prompted to leave your site and go hunting for a code online. This might disrupt the checkout process or cause customers to change their minds altogether. One helpful solution? To stop triggering customers from going off on a coupon-finding expedition, try labeling the field as “Gift Card Code” instead of using terms such as “Discount Code” or “Promo Code.”

So what’s the verdict? Do we say Yay or Nay to coupon codes? All we can say is this: coupon codes can be a great way to spread the word about your business, but business owners need to think deeply about the long term effects of offering them.

5 Google Search Tricks

June 17th, 2014

Did you know that there are more ways to search on Google than by just typing in the words that you want? Check out some of these Google hacks and let us know if you’ve used some of them before!

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1) Search a Phrase Verbatim

If you want to look for words in their exact order, just sandwich the phrase within quotation marks.

Example: “Education is the most powerful weapon which you can use to change the world”

2) Narrow a Search to a Single Website

You remember reading about a service on the Doteasy site, but you can’t find it anymore! Just search within doteasy.com by searching “site:” followed by the website URL and the search terms.

Example: site:doteasy.com SSD hosting

3) Fill in the Blanks

If you’re going crazy trying to remember that expression, don’t make a mountain out of a __ and just ask Google! Replace your brain fart with an asterisk, and Google with search for possible results which fill in the blanks.

Example: mountain out of a *

4) Quickly Convert Currency

So you need to quickly convert dollars to francs – let Google do it for you. Just type the name of the currency you know followed by “to” and the currency you want to convert to.

Example: dollars to francs

5) Select a Time Range

If you’re only looking for recent news, take advantage of the Search Tools to limit your search results to those from the recent past.

Under the Google Search Bar, click on Search Tools, click on Any Time, and select the time range of your choice from the drop down menu.

Happy (& Scam-free) Valentine’s Day

February 14th, 2014

valentines_day_2014

Happy Valentine’s Day everyone! This is the day to celebrate love in its various forms – joy, passion, and happiness. We express our love through flowers, balloons, chocolates, and the list goes on. With customized eCards, accessories and online florist booking services we can conveniently prepare our Valentine’s gifts online. And not surprisingly, internet scams reach their highest peak during this season of love. We’ve prepared this article to list out a few of the most common Valentine’s Day scams:

Suspicious eCards

eCards are extremely popular near Christmas time and Valentine’s Day. Your Significant Other, as well as popular retailers may choose to send you an eCard, and that’s totally fine. However, we want to bring to your attention that scammers often send out eCards with subject headers such as “Someone you know has made you an eCard”. The card may contain malicious links which may lead you to a virus or malware download. Our rule of thumb: if you don’t know the sender of the card, don’t click the links! Prevention is the first step to online safety.

Giveaway Scam

Flowers, rings, necklaces, and gift cards are the most popular Valentine’s gifts. Scammers often make use of social media platforms (you’ve probably seen those “Costco gift cards giveaway” links on Facebook, right?) to host giveaway contests. Most of these “giveaways” aim to attract you to click the link or like their Facebook page. In particular, stay away from malicious web links with minor mistakes (macy.com vs macys.comm).

Conclusion: always make use of your common sense to judge on the deals you’ve seen online. When it’s too good to be true, it probably is. If you have doubts on certain online advertisements and emails or if you would like to report online scams, visit the Federal Trade Commission’s website. Once again, happy Valentine’s Day!

Filtering Images with Google Usage Rights

January 27th, 2014

While it’s nice to have a photographer on hand to capture some unique images for your website, sometimes you just need a quick image to spruce up your blog article or social networking post. We’ve mentioned some of our favourite stock photo resources in a previous blog, but we wanted to highlight a feature that Google has just conveniently placed under their search tools: Google Usage Rights. This tool can let you filter your image results on Google by their licensing rights!

 google_image_usage_rights

How to Use It

  1. Type your search term into Google Search
  2. Hit Images
  3. Choose “Search Tools”
  4. Click on “Usage Rights”
  5. Now choose the category you want

Decode the Lingo

Labeled for Reuse
You can copy or alter these images according to the ways specified in the license.

Labeled for Commercial Use
You can copy or alter these images for commercial purposes, according to the ways specified in the license.

Labeled for Reuse with Modification
You can use the image with alterations, according to the ways specified in the license.

Labeled for Commercial Reuse with Modification
You can use the image with alterations for commercial purposes, according to the ways specified in the license.

Note the emphasis on using images according to the ways specified in the license – we highly recommend verifying with the image creator to make sure the image is actually open to reuse, and whether there are certain terms you need to honour. No one wants to deal with those pesky headaches or other unfortunate consequences that come from making a legal blunder.

Check out Google’s memo for more details on how to use this filter.

Fun Facts about Spam Email

December 24th, 2013

Spam Email “celebrates” its 35th anniversary this year! Thirty-five years ago, the first spam email was sent to advertise a new computer system to 400 of the 2,600 people on ARPAnet, the internet’s forerunner.

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A recent study conducted by an online security company analyzes that the average daily spam in June 2013 was near 54 billion emails per day.

Are you a victim of spam email and dealing hundreds of spam messages every day? Let’s take some preventive actions today by subscribing to our Email Protection System. One of the key features of our system is that it allows you the ability to allow each of your email users to set their custom spam threshold. The system is a versatile rule-based enterprise level anti-spam system which offers you customizable function and complete control. To learn more about the system, please check out the feature page.