Archive for the ‘Doteasy Hosting’ category

Good-Bye 2013: Year End Wrap-Up

December 31st, 2013

As the year is coming to a close, we wanted to give a proper farewell to the year 2013 by taking a look back at the exciting changes, introduction of new services and developments that have occurred at Doteasy. Here’s what our team has been getting up to for the past year:

 2013_year_end_2

1) SSD Hosting

Yes, we’ve talked about it before, but we can’t help but be excited by our offering of super-speedy hosting for one of the lowest prices on the market. With SSD hosting, we use Solid State Drives for all storage, meaning increased performance and extremely fast initial loading times for your website.

2) New Domain Pricing

We’ve lowered our domain pricing to only $15! You can register or transfer a .COM/.NET/.ORG/.BIZ/.INFO/.MOBI/.US/.CA/.EU domain which also include free private registration and domain locking for more security.

3) WordPress Resources Website Launch

WordPress is a powerful content management system, but it can take a bit of work to figure out how you can use it. We’ve designed this WordPress Resources Website to help our clients with their WordPress questions and needs. The website is updated daily with free recommended plugins, themes, tutorials, a beginner’s guide for WordPress installation, forums, and other resources.

4) Doteasy Web Design Service

Creating a website can be a daunting and time consuming task. While many of our clients have hired a web design agency or freelance web designer to create their websites, these services typically cost thousands of dollars. We’re excited to offer our All-in-One Web Design Package for only $695. This includes a 1-on-1 design consultation and professionally designed 5 page website setup to help our clients minimize costs and save time.

5) Auto Site Backup Service

Performing a full site backup up is relatively simple, and we do have a few step-by-step video tutorials to show you how to do it. However, finding the time to continuously perform this routine maintenance can be difficult. We now offer an Auto Site Backup Service which features backup version control and a hassle free database backup. 

6) Over 3K Fans on Facebook

Our most exciting development this year: we can’t achieve what we have without your continuous support. Our team cannot wait to bring you more exciting contests, DIY tutorials, and the latest information on web design, SEO and other hosting-related news through our Facebook page. For those of you who want to get on board, feel free to click the “Like” button on this page

Alright, enough about us. Again, a big thank you to all of our clients. We couldn’t have reached these milestones without your support. We are dedicated to providing our customers with the best web hosting services possible: if you have any suggestions for what you’d like to see in the new year, drop us a line in the comments! Let’s make 2014 a fantastic year!

Making Money with Your Online Store (Part 2)

October 21st, 2013

Once you get your online store up and running, how do you get the word out and keep those folks coming back? While there’s no magic solution, here are our tips on promoting your eCommerce site and maintaining a customer base.

Make Friends with Social Networking

friends

These days, everyone and their goldfish have a Facebook page, so why shouldn’t you? Facebook, Twitter, and Pinterest are great way to gain fans and customers – but remember to only get started if you plan to keep your accounts active. It won’t be too hard to think of ways to maintain your social networking page: you can encourage your fans to advertise for you by offering freebies, discount codes, or contests to those who share your products or page. A social networking page could also be great platform for your customers to share their pictures or reviews of your products. And of course, don’t forget the power of a good old-fashioned post where you can share updates, news, or anything you like!

Check out our 3 blog posts on enhancing Facebook business page engagement.

Online Advertising

If you have money within your budget, online advertising can significantly boost your eCommerce site traffic and establish your image. Some popular advertising programs include Google Adwords, Amazon Product Ad, or Facebook Ads. Think of your target demographic when you decide where to advertise – placing ads for your luxury auto parts business on a coupon-hunting site might not be the best move. After you’ve planted a few ads, continue to analyze your site statistics to identify the most effective placements by making use of Google Analytics.

Don’t Be Wary of Large Marketplaces

You don’t need to compete with the big guys. Well, in a sense you do, but use them to help you out as well! Online Marketplaces like Etsy, Amazon and eBay have a lot to offer. You can get your name out there by hitching on: they are known, trusted, and most importantly, they have a large built-in customer base. Try adding links to redirect visitors to your site whenever possible, and make sure that your product catalog is easily found.

Pay Attention to SEO

seo

Don’t underestimate the importance of SEO in the eCommerce game! Consider starting a blog where you can create relevant and compelling content. This can drive traffic to your site and encourage others to link and share your information. Also, stay active in relevant forums, but DON’T cross the line into Suzie Spammer territory. You don’t want to brashly post links to your site anywhere and everywhere: the goal is to establish yourself in the forum community, gain contacts, and keep up to date with industry news.

Site Performance and Speed

Your website speed and performance directly impact your bounce rate, visitor satisfaction and store reputation. With eCommerce and other image-heavy websites, initial page loading times can be especially slooow, and potential customers might not stick around for the wait. Here at Doteasy, we’ve been pondering the best way to offer exceptionally fast hosting to our clients, and we’ve come out with a SSD hosting plan. Not just any SSD hosting: we have a 100 GB plan that entirely uses a Solid State Drive for storage… at the lowest price in the world. That means load times for SSD sites can be up to 30X faster than traditional HDD counterparts. We believe in SSD hosting so strongly that we’re offering our plan for only US$4.95/ month for the first year: it should be accessible to everyone.

So get out there and start raking in the dough with your online store! Yes, there will be work involved and the beginning might be slow-going, but with patience and diligence, the pay-off can be huge.

Bonus tip: Don’t want to deal with setting up an online store? We can do it for you with our Doteasy eCommerce Solution.

I’m looking for a Job!…How can I stand out from my competition?

April 9th, 2013

It’s quite depressing to read the news these days when all we hear about are the high unemployment rates of college graduates. The financial recession inevitably causes these new grads to work minimum wage jobs, hence causing underemployment. At the same time, we are also experiencing rising graduation rates. As we get closer to the graduation season, it is without a doubt that college grads are competing fiercely with their peers in their quest for that perfect job. An ordinary resume with high academic achievement, and a variety of extracurricular activity is no longer the ticket that will get you an interview. The key to getting a job opportunity is learning out how to stand out from the crowd. Doteasy would like to share a few tips for those who are currently job hunting on how to impress your potential employer.

doteasy_resumeTip #1: LinkedIn

This first tip is quite obvious, but we believe it still deserves a mention. LinkedIn is the free online social networking website for professionals. Many LinkedIn users like to set up their accounts similar to their CV, but we would like to remind you that LinkedIn was built on the philosophy of social networking. In other words, it is a tool for you to build networks with your potential clients and employers, so you should make full use of it! Instead of copying and pasting the contents of your resume, tell your readers whom you have previously worked with, and what you’ve done to help previous clients to achieve certain goals. Leaving your contact information is also helpful. This should be sufficient. Remember, less is more!

Tip #2: Contact Information

Speaking of contact information, your telephone number and Email address are the most commonly used forms of communication for job searchers. Again, we would like to reiterate that your goal in job searching is to stand out from your fellow job seekers. So, spend some time to see if you can find a meaningful word which can make your phone number stand out (e.g. HSBC Tel: 1-866-688-HSBC (4722). While this may not be an easy task for some people, you can also take an alternative approach using your Email address. Before we go into more detail about Email addresses, we would like to emphasize an important point: professionalism is the key! This being said, avoid using an Email address containing your favourite cartoon character, or the name of the lead role in your favourite soap opera. On the contrary, you can achieve much more by using an email with your own personalized domain. An email with a personalized domain serves the following two purposes:

  • It differentiates your online identity among your competitors, who most likely have ordinary Email addresses such as @hotmail.com and @gmail.com accounts.
  • It leaves a strong impression with your potential employer as to how much you value your professional identity online.

By convincing your potential employer that you value your professionalism, it makes sense that it would lead your future employer to believe that you will demonstrate the best effort you can to achieve the same level of professionalism in the workplace. To learn more about the great features of having a domain email account, check out this blog post.

Depending on your desired business industry, having a social media account is valuable because it can showcase some of your best work to your future employer. Of course, this depends on the industry that you are specialized in. However, we find that this tactic is especially relevant for marketing positions. Assuming your social media accounts are mainly about current trends of your desired business industry news, making the accounts public enables you to portray yourself to an employer that you are always on top of the trends. Before you make your social media channels available for employer access, consider the following:

  • How often do you tweet or create content about your specialization’s industry? If the answer is not very often, then don’t bother!
  • Are there any embarrassing/silly pictures you have been tagged in? If the answer is yes, then you know what to do.

Tip #3: Making a Website

For certain job positions, a paper resume may not be sufficient (e.g. fashion designer, photographer, journalist, etc.). You require a platform to showcase your work, and that’s why you need a website.

There are many free website builders available online which offer sub-domain services (eg. Yourname.wordpress.com or yourname.blogspot.com). While you can build your website for free with these services, the tradeoff is the lack of control over the look and feel of your webpage. Also, with sub-domains, you are unable to create your own personal domain email accounts. Most importantly, your goal in creating a website is to communicate professionalism, and market yourself as an individual who practices this important skill. Imagine this: if you need to purchase a product from an online store, which store would you pick? The one with a customized domain name, or the one under Blogspot?

Creating a website with your own personalized domain name creates an online identity for you as well as portrays a professional image to anyone who visits your website. Check out this article from Journalism.co.uk as it features how personalized websites helped 5 journalists land their dream jobs.

We’ve made a live demo website that is tailor-made for freelance photographers. Check this out by clicking the iamge below.

wp_photo_screenshot

Lack of coding experience? No need to worry!! We’ve created step-by-step video tutorial on how to build this website. So, all you need to publish your professional website showcasing your masterpieces is: roughly $50 for the first year (less than 15 cents a day) + 1 hour of your time. To sign up, simply give this link a click, choose a domain name (e.g. yourname.com) and subscribe to our Unlimited Hosting plan. Need help during customizing your website? Our tech support team is happy to assist you.

A typical portfolio website should contain:

  • A home page with your name, a brief intro about your expertise, and preferably a snapshot of yourself
  • A page with your work/volunteer experience as well as your academic background
  • A portfolio showcase of your work (photos, online article, freelance project, YouTube Video channel etc.)
  • Contact info

Step #4: Go a little bit further

Just before we dive into the details, check out this success story:

http://googlepleasehire.me

The fellow from this webpage was desperate looking for a job, and not just any job, but a job from Google. Like many, he tried all the traditional methods of looking for a job such as sending in resumes, and posting portfolios on LinkedIn. Needless to say, these efforts had not been very effective in getting Google’s attention. Wanting to take things into his own hands, he decided to not just make a website, but also created a video resume for his potential employer. He leveraged the use of domain names very cleverly by including “Google” as a part of the website URL, and the “.ME” domain extension when he made the website. He is a prime example of how to market yourself effectively to employers. Soon enough, a technology blog spotted his website, and slowly many other blogs and the media caught on. He eventually received a lot of media exposure on ABC News, TechCrunch, etc.

So, what’s the takeaway? Be creative, think outside the box, and start building your online portfolio today!