Archive for the ‘Blog’ category

Beat Writer’s Block with These 5 Blog Topics

April 14th, 2015

If you’ve got a business, you know how important a blog can be for your website. However, you also know how easy it is to get stuck in a rut. If you’re suffering from writer’s block, here are a few blogging topic ideas to get your ideas flowing.

5_Blog_Topics_to_Beat_Writer's_Block

Compile the Best Resources

Do you know the very best place to purchase raw cacao powder? Have some intel on where to find spectacular WordPress plugins? Don’t keep that knowledge to yourself- let your readers get in on the joy.

Answer Frequently Asked Questions

Collaborate with your customer support team to get an idea of the most commonly asked questions. Look through industry-related forum posts and your social media comments to get even more inspiration. Your readers will appreciate being able to easily find what they’re looking for, and you will be a hero!

Announcement Time!

Don’t be shy if you’re excited about something. Have an upcoming promo, a website revamp, or new staff joining the team? Allow others to share your successes with you.

Dare to Compare

When on the lookout for the best new product, customers love to compare. Create a pro and con lists, list specs side by side, and give a summary of your thoughts on each product. Let the product face-off begin!

Double Dip with Video Uploads

Have you just created an awesome video? Go ahead and embed the video in a blog post. Write some text before and after the video to add some context or behind-the-scenes insight.

Maintaining a blog for your business is a great way to offer advice or value to your customers. In addition, you can promote your business, bring traffic to your website, and establish yourself as an expert in your field. Don’t let a case of writer’s block stop you- go forth and blog! Let us know how it goes.

WordPress 3.9.1: Maintenance Release

May 8th, 2014

WordPress has recently released its latest update: WordPress 3.9.1 version. This is a maintenance release for all previous versions. According to WordPress.org, the latest version fixes the following:

  • Various fixes for multisite networks, customizing widgets while previewing themes, and the updated visual editor.
  • Audio/video playlists feature enhancement

Since this is only a maintenance update, your WordPress may have been updated automatically (depending on the existing version of WordPress you have). But to ensure your WordPress website is updated, it is recommended to log in to your site and check if update is required. To update, log in to your WordPress dashboard and the update button is listed on top of the browser. To learn more about the update, please read this blog post from WordPress.org.

Happy (& Scam-free) Valentine’s Day

February 14th, 2014

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Happy Valentine’s Day everyone! This is the day to celebrate love in its various forms – joy, passion, and happiness. We express our love through flowers, balloons, chocolates, and the list goes on. With customized eCards, accessories and online florist booking services we can conveniently prepare our Valentine’s gifts online. And not surprisingly, internet scams reach their highest peak during this season of love. We’ve prepared this article to list out a few of the most common Valentine’s Day scams:

Suspicious eCards

eCards are extremely popular near Christmas time and Valentine’s Day. Your Significant Other, as well as popular retailers may choose to send you an eCard, and that’s totally fine. However, we want to bring to your attention that scammers often send out eCards with subject headers such as “Someone you know has made you an eCard”. The card may contain malicious links which may lead you to a virus or malware download. Our rule of thumb: if you don’t know the sender of the card, don’t click the links! Prevention is the first step to online safety.

Giveaway Scam

Flowers, rings, necklaces, and gift cards are the most popular Valentine’s gifts. Scammers often make use of social media platforms (you’ve probably seen those “Costco gift cards giveaway” links on Facebook, right?) to host giveaway contests. Most of these “giveaways” aim to attract you to click the link or like their Facebook page. In particular, stay away from malicious web links with minor mistakes (macy.com vs macys.comm).

Conclusion: always make use of your common sense to judge on the deals you’ve seen online. When it’s too good to be true, it probably is. If you have doubts on certain online advertisements and emails or if you would like to report online scams, visit the Federal Trade Commission’s website. Once again, happy Valentine’s Day!

Choosing the Right Social Media Network for Your Business (Part 2)

December 18th, 2013

In our last blog post, we pointed out some pros and cons of some of the most popular social media networks. In part 2 of our social media series, we’re going to focus on more media and image-centric networks!

youtube_logoIt’s the largest video sharing website around, but is it worth it to get your own channel?

Why you should join:

  • YouTube offers great ways to engage your clients through creative means. Showcase your products, offer tutorials, or make funny videos that can go viral!
  • YouTube is owned by Google, so the potential for your videos to appear high in the search engine results is huge.

Why you should pass:

  • Producing videos can be a time consuming venture. Do you have the resources (time, money, ideas, team) to create compelling video content? Make sure you’ll be able to maintain an active presence.
  • What are the benefits of producing videos for your business? Think about the kinds of videos that can engage your clients before you get started.

pinterest_logoWe’ve moved into a visual culture, and Pinterest is one of the best ways to introduce your products through images.

Why you should join:

  • There is huge potential for your content to be reshared over and over again.
  • Images are fun to look at, and they grab attention quickly.
  • This is especially useful for retailers and restaurant owners – if you can tempt your clients with beautiful pictures of your products, Pinterest is worth it!

Why you should pass:

  • If you don’t have interesting visual content, there won’t be much to gain from using this social networking site.
  • Currently Pinterest is very female-driven, so think about your target audience. However, don’t let this point deter you too much: this is quickly changing.

tumblr_logoAnother microblogging site that focuses on both image and text.

Why you should join:

  • Like Pinterest, Tumblr is very image-centric. There are some more options with Tumblr though – you can write short articles and have a bit more control over how your page looks. You can also add video and sound!
  • Tumblr is becoming more and more popular for Fashion and broadcast media.
  • Very mobile-friendly!

Why you should pass:

  • Again, before you get started with Tumblr, make sure you have stunning visual content to share.
  • Tumblr users tend to be in the younger age range – from 20s to 30s, so keep in mind whether your business would benefit from catering to this audience.

Instagram_logo

Speaking of images, don’t forget Instagram, that hip photosharing program that you can download as an app on your smartphone.

Why you should join:

  • Don’t underestimate the power of Instagram for your business – it’s a unique way to use social networking.
  • It’s the way to go if you want to give off that casual, approachable, and down-to-earth vibe.
  • Another bonus: You can choose fun filters to spruce up your images! You’ll feel like a cool indie blogger instantly.

Why you should pass:

  • If you’re not planning to use your smartphone, it’s too much of a hassle to maintain your Instagram account.
  • Think about the kind of business image you want to maintain: if you want to remain strictly professional, Instagram might not be the program for you.

Conclusion:

There are a plethora of benefits to getting your business on a social media network. Before you get started, however, be sure to consider your target audience, your brand, and whether you’ll have the resources to keep active on whatever network you choose. Happy networking!

Any comments? Leave ’em below, we’d love to know what you think.

20 Go-To Blog Topic Suggestions

September 30th, 2013

So you’ve finally done it. You’ve set up a blog, perhaps thought of a clever title, and set aside time to write a post. Now what? If you’re like us, this question has probably raced through your mind: “What should I write about?” We’ve put together a go-to list of blogging topics to help you get through your next distressing blogging situation.

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1) Tips and Tutorials

Yes, this is an obvious one, but it’s worth a mention! People search the internet with a specific question in mind, and your “how-to” post just might be exactly what they were looking for.

2) Address Common Problems

Are you constantly coming across a certain issue within your industry? Look through comments on popular blogs, or through your own, and look for problems that you can help solve.

3) Make Lists

…of important resources for your trade, must-read articles, most relevant tutorials, popular websites, best and worst products ever, etc! Consider using subheadings and bullet points to increase readability.

4) Tie-in Pop Culture to a Relevant Topic

If you’ve haven’t seen any Breaking Bad-related topics this week, then you just might be living under a large mineral. Making reference to TV shows, popular music, and entertainment news can make your post more relatable and interesting!

5) Highlight Important People in Your Category

Who is the Bill Gates of your industry? We love putting the spotlight on someone that gives us something to learn from, aspire to, or maybe even put us in the grips of the green-eyed monster.

6) Agree with a Guru

That Bill Gates of your industry may have something important to say. Share their pearls of wisdom or break them down to see how they can be applicable.

7) Disagree with a Guru

Be brave and go for it! You might be addressing something that everyone’s been wanting to say… or perhaps not. Whatever the case may be, you have the potential to spark an intelligent discussion.

8) Hold a Guru Face-Off!

Compare and contrast the ideas of two differing experts in your field and let the battle begin!

9) Ask One Question to Experts in Different Fields

Similar to the guru face-off, see if you can get a hold of a respected individuals to gain insight on a particular subject. You might be surprised at how similar or different their ideas will be.

10) Hold a Contest/ Freebie Giveaway

Everyone loves free stuff! You might want to find sponsors or partners to accumulate more products to give-away in return for good publicity. Win-win-win.

11) Product vs. Product

It’s face-off time again! This time, compare some crucial products that are needed in your field. For the fairest skirmish, it’s best if the products are direct competitors and hold the same purpose.

12) Offer a Review

Showcase and critique a product, a book, or anything of relevance. People are often curious about how others feel about a product, and you can be a potential resource!

13) Look for Holes in the Blogosphere

Is there a topic that’s being neglected in your industry? Look through poplar blogs and search for a topic that needs to be addressed.

14) Make a Prediction

Can you tell the future? Even if you can’t, it can be fun to see how close (or far off the mark) you can get! Is there a developing trend in your industry? Is a relevant company coming out with a product launch soon? Share your thoughts, but be prepared for your post to to spark a debate in the comments!

15) Give a Sneak Peek

Is your company working on something that you can’t wait to share? Offer a little spoiler to keep your readers on the edge of their seats.

16) Highlight an Innovative Tool or Product 

Is there a certain product that you or your company can’t live without? While you might take that tool for granted, you might be surprised at how helpful a little sharing can be.

17) A Day in the Life of…

…anyone of relevance in your field!

18) Address Popular Comments

Look through your blog posts and pay attention to the comment section – there might be a consensus about a topic your readers might fancy.

19) Explain, Comment On, or Share a News Item

Is a product launch coming that could cause a huge impact in your field? Are the FIFA World Cup results devastating for the state of your company (or at least interesting enough to mention?). No matter how relevant the news article, consider engaging your readers with your commentary.

20) Polls, Surveys, or Ask a Question

Remember that your blog is a communication tool! Engage with your readers and be ready to listen and learn.

So there you have it, a list of 20 blog topic suggestions that may be of help when you need inspiration. Let us know if you’ve got some more topic suggestions that we haven’t mentioned, or if there’s a topic in particular that you’d like us to cover!