Hooray, you’ve gotten visitors to enter your site! The next question is- how can you get them to stay? These five mistakes can have your visitors running for the hills.
1) Have Turtle-Slow Load Times
For modern internet users, patience is a rare virtue, so it’s best to accommodate those visitors who don’t like to wait. Reduce image sizes, use a caching plugin, and keep your site clean.
2) Use Excessive Advertising
Pop ups, auto-playing videos, flashy ads in the margins- all of these can drive your visitors away, if not a little batty. It’s not a crime to include a few ads on your site, but going overboard will make your visitor go bye-bye.
3) Be Mobile UNFriendly
Modern user behaviour includes a lot of mobile browsing, so make sure your website is up to the challenge. If your site is not mobile-optimised, you’re neglecting a large chunk of potential visitors.
4) Neglect Site Design
No matter how amazing your site content is, visitors won’t stick around to read it if your design is lacking. Your web design communicates your brand and impacts your credibility.
5) Have Confusing Navigation
People hate having to ask for directions, and this is no exception for your website. Users should know where to go and be able to find what they’re looking for. Use obvious section names, keep your navigation consistent, and remind visitors where they are in your site. Linking your site logo to the home page is a nice way to let visitors travel back to where they started.
Do you agree with our list? Let us know!