What Pages should be on Your Website?

Posted on Jun 3, 2013


We have recently shared many different aspects of web design elements including colours, logos, website menu bar, fonts and typography, etc. Now that you have created a nice looking website. What’s next?

A great website should give visitors all the information they need about your business, products, services, or your portfolio. Also, it must be easy to navigate and properly laid out for search engines.

So, what pages do you need to include on your website?

Absolutely Essentials

1. Home – keep the navigation simple and the design clean so that new visitors can find what they are looking for as quickly as possible. Also, don’t waste time with a headline or splash intro that says nothing more than “Welcome”

2. About Us – the About Us section of your website helps give a face and personality to you and/or your business – it builds credibility.

3. Product and Services – For business website, if you offer multiple products and services, break it down into one page for each product or service. Not only does this make it easier for visitors to find the information they need, but it also allows you to target more keywords.

4. FAQ – Your visitors will have questions. Some of them will contact you with their questions, either via email or phone; but many won’t make the effort. A FAQ section allows you to give them more information they need. It can also keep you from having the respond to the same questions over and over again.

5. Contact – It is strongly recommended that your place your contact information on each page (ie. in the header, footer or sidebar). But it is also very important to have a main contact page, too. You want to make it easy for visitors to contact us, and you want to appear as professional and trustworthy.

6. Site Map – use this page to neatly outline your website, for both visitors and search engines.

Additional Good-To-Have Pages/Features (mainly for business websites)

1. Testimonials – Remember, new visitors to your website aren’t going to trust you right away. Testimonials give skeptical visitors and unbiased recommendation of your company.

2. Guarantee – If you offer a guarantee on your products or services, lay out the fine print of your guarantee on a separate page and in plain language so that your customers and potential customers can easily understand.

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