In the blink of an eye, web surfers make nearly instantaneous judgments of a web site’s “visual appeal.” First impressions can affect subsequent judgments of perceived credibility, usability, and ultimately influence our purchasing decisions.
Today, Google rolled out the Google Instant Preview today.
As Google states,
Click once on the magnifying glass in the search result to instantly see a preview of the web page.
First impression even without visiting your website!
In additional to giving you a quick preview of the website, the preview will highlight text relevant to your search terms – a very handy feature when you’re trying to find a specific term on a page that contains thousands of other words. Another case where Instant Previews comes in handy is people or product search: by using Instant Preview, you can quickly scan the page and find out if the page is about the person or product you’re looking for.
We did a search on “Doteasy.com” just to test it out:
Instant Preview is not about speeding up the actual search process, but rather the decision-making process of choosing a result and helping you find what you’re looking for on the pages you visit.
This Google feature will become available to all users across the globe within the next few days.
You can read up more about the Google Instant Preview on the Google Blog
So, maybe it’s time to pick up that way-overdue website revamp project.